Online Advertising Solutions in Australia
With 15.3 Million Australians Surfing The Internet Monthly, Online Marketing Is A Viable Form Of Advertising For Businesses.
When you ask a common Australian what types of online advertising there are they will more than likely reply, ‘Banner Advertising’. See the fact is banner advertising is very successful placed on the correct website. However it is very expensive and has no longevity. Once you run out of advertising funds your banner disappears from existence, leaving you with a few leads with an empty pocket. If you are happy with this approach to online advertising, fine stop reading here. But there are other options, better and a lot cheaper.
SEO is a buzzword in the Australia’s online advertising industry right now. Businesses comment that they have SEO or PPC or they have SEM implemented. There are so many forms of online advertising it can get all a little too confusing. So right now I will tell what all these types of advertising are the benefits and the weaknesses of them. Hopefully this will offer you some insight on what action your business should take.
SEO – Search Engine Optimisation Marketing
SEO or Search engine optimisation basically modifies and aids your website to rank higher in search engines. This technique relies on target keywords and how your site ranks for these terms / keywords in search engines like Google Australia or Yahoo Australia.
One reason businesses take up SEO is because it’s free to list in the search engines. There are no Pay Per Clicks or any fees associated with your listing in the search engine. In a way it’s basically the same as PPC. You can choose how your listing looks in google, what your description is, even change the settings Google associates with your site.
However SEO does have weaknesses. Implementation can take time as well as results leaving you with zero results for up to a month. After that the wanted results may take up to a year depending on how competitive the keywords you are targeting.
Search Engine Optimisation requires you to give full access to your website to the SEO Firm. In some cases redesigning your website by your web developer is required to rank well.
Apart from some other little issues, seo is pretty good and when you get past the seo implementation teething period, the results are long lasting. I mean up to a decade with regular seo maintenance. Currently in Australia only the big businesses, banks and multi-national corporations and a few smaller businesses have seo implemented on their website, leaving a lot of Australian websites to gain rank quickly and easily. So if your interested in SEO, Now is the time Australia.
SEO Myth No: 1:
Search Engine Optimisation Only Involves changing Meta Keywords, Meta Description and Page Titles.
This is a total myth. In the 90’s this was true. This was a standard technique; however, it had its flaws and was abused with spam forcing search engines to make there crawling techniques and ranking algorithms more complex making sure spam and adult sites don’t show up when you type in “the wiggles” into their search engine. This was done for our own protection. Current day techniques do use those tags and many more techniques including copyrighting, usability and building website trust and is a much more complex practice which requires professionals.
PPC – Pay Per Click Advertising
PPC also known as pay per click marketing or cost per click advertising, involves you the client creating an advert in the form of text or a banner. Assigning an amount of target keywords and then assigning how much you would like to pay per click (also known as bid amount). Depending on where you want you ads to show will depend on the media you use. For banners, your ad will be placed on websites who are affiliated with the search engine. For text, your ad will be displayed on affiliated sites as well as the search engine results page. You have probably seen adverts on websites with the caption “ads by Google”. These are the ad positions and sites your ad will appear on.
PPC many advantageous reasons to use it as a marketing technique.
Its implementation time is almost instant, allowing you to cash in on current events or brand new keywords that appear over night eg. “Corey Delaney”. We advised our one of our clients to target a PPC campaign for one week during this news event. They sell young men’s fashion and found the exposure of the campaign aided them greatly.
With PPC you can target time periods and city’s allowing highly accurate campaigns. Setup correctly can give you a good return on investment. It is great for ranking for keywords that are impossible to rank for with SEO like ‘business’ or ‘Investment’. But be warned these keywords will be very expensive to target due to their popularity.
PPC has its weaknesses just as SEO. It has no long lasting effects, which can end up very costly in the long run. It also can be quite expensive to target highly competitive keywords as outlined above.
There are three major search engines who offer PPC. Google offers ‘Google AdWords’. Yahoo Offers ‘Yahoo Search Marketing’. Microsoft / MSN offers ‘MSN adCenter’. All these are very good and can aid your business equally.
Apart from that every Australian business will require a different online marketing approach from the next business. My advice is to get in contact with an Online Marketing Agency and find out what bet suits you. Make sure you get an Australian marketing agency as there is no language barrier and you can meet them in person.
For all your online marketing needs Call Rotapix
+61(2) 9212 1404
or visit their website